A VOICE TO SUPPORT WOOLEN FARMERS


The times we stand has made many realise the value of our environment and our planet. The year 2020 has experienced economic downfall, which has largely hit the fashion industry especially businesses working with value articles along with the crisis hitting the woollen farmers drastically. British woollen farmers have seen the worst in today’s time to meet their ends meet. Wool, such a natural beauty to embrace, feeds both farmers and animals as we know. Harvesting wool keeps animals away from infections and also feeds farmers and their families. The climate change factor and growing demand of fake woollen products have devalued the industry and lack of opportunities for woollen farmers to continue trade especially in the difficult times we are facing today. Growing too much or too little in the woollen industry brings chaos. The industry must find its way maintaining the sustainability factory in the woollen sector through a system which is measurable. Conversation from the wool expert Chris Thierry from UK retail connect in our previous show has given us insight on the sustainability factor of the wool industry. Are we driving fashion towards commercialisation by using fake wool to look glam from outside or are we going to find ways to make the change happen from inside?  Are we going to find natural ways of living by choosing right fashion that last longer offering opportunities for woollen farmers to grow in the world of sustainable fashion chaos that we are living in today? We are sure that world is awaiting to see what brands are going to offer to make the change happen

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